The Podcast Came First



People often assume, “Having a podcast must be great for your recruiting business.” But the reality is different—the podcast existed long before the recruiting agency. In fact, the business naturally evolved from the podcast.

The Beginning
I launched the podcast in October 2020 with a simple goal: to speak with interesting people about the ideas and decisions that shaped their careers.

Over time, my network began to shape the direction of the podcast. Guests would recommend other lawyers to interview—sometimes close colleagues, other times individuals they respected but had never met personally.

The Evolution
That ongoing, organic process shaped what the podcast has become today: in-depth conversations with lawyers focused on the principles guiding their careers and the recurring patterns behind success.

It’s the same process that led me into recruiting—not through a deliberate decision to start a recruiting business, but by consistently being useful to lawyers through conversations, insights, and relationships.

The Lesson
Taking a relationship-first approach does more than build an audience. It helps you discover where you provide the most value. And when you continue to follow that path, it often opens up opportunities you couldn’t have predicted.

This also explains why working with multiple recruiters often backfires for lawyers. The strongest opportunities come from meaningful relationships, not fragmented connections.

Start with conversations. Follow the thread. The business will reveal itself.

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